SANDWICHES REMIXED
ROLES: CAMPAIGN CREATIVE Director, VIDEO EDITOR, Content Creator, Designer
A launch campaign for a new product line for Dave’s Killer Bread® — Organic Sandwich Rolls. As the sole creative director, I concepted the entire campaign from the ground up, then directed the entire video production (hired talent, scouted locations, chose recipes to be featured, etc). All campaign assets were also executed by me, including campaign videos, extensive social content, newsletter, website, influencer kits, custom swag and more.
The Purpose BEhind Every Loaf
ROLES: Art Director, Photographer, Designer
A national Dave’s Killer Bread® campaign spanning NY Times covers, billboards, transit signs, wildpostings and social media. With the challenge of COVID-19, I was tasked to create the entire campaign with existing photo assets (also taken by me a few years earlier).
Pure Plant Protein
ROLES: Art Director, Videographer (Filming & Editing), designer
To launch Dr. Praegers’ new line of plant-based protein products, I was tasked with creating a new look and feel for the line, and then set it in motion with video ads. Utilizing hand-painted vegetables and foliage, I created a unique, natural and vibrant style that translated well across video, social media posts, web content, print ads and more. The project had a limited budget, but we were able to make scrappy video techniques (strapping a DSLR to a moving dolly, for instance) and turn them into a professional, dynamic final product.
Activate Your Awesome
ROLES: Art Director, Photographer, Designer
For a brand that’s usually bold yet clean and geometric, I was tasked with "breaking out of the box,” creating a campaign full of an organic energy and vibrancy to the brand. What resulted was “Activate Your Awesome,” a multimedia campaign encouraging BreadHeads to strive to be their best self, wether that involved physical strength, creative energy, overall wellness and beyond.
